Account management is a business practice that involves building and maintaining relationships with key clients or customers. It typically involves understanding the needs and goals of individual accounts, developing tailored solutions to meet those needs, and ensuring customer satisfaction and loyalty over time. Account managers are responsible for overseeing all aspects of the customer relationship, including sales, customer service, and support. The goal of account management is to maximize revenue and profitability from existing clients while also cultivating long-term relationships for future growth.